Bigger Than Me: Social Cause Marketing and Boomers

June 20, 2011

By Joe Ford

Summer isn’t complete without our family’s annual pilgrimage to Hershey Park.  This year while watching the kids enjoying the timeless Scrambler, it’s perhaps time for a lighter reflection on brands that are “doing well by doing good.”

How a visit to an amusement park triggers these kind of ponderous thoughts I’ll never know, but let’s just blame it on the Dippin’ Dots.   As we all mature, it seems there is a renewed interest among all generations (but even more markedly, among the 50+ contingent) in connecting with initiatives and brands that have purpose, and some intangible quality that I can loosely call “warmth.”  Have you noticed it in the air? Read the rest of this entry »

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