The Ageless Benefits of YouTube Captions

November 29, 2010

by Chris Boehman

Youtube, the world’s #2 search engine, has a powerful feature that many users don’t take advantage of: captions. Captions make your video available to more people (of all ages) in a lot of surprising ways, and benefit consumers and content creators alike. First, the obvious one: Read the rest of this entry »

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2009 Generations Online Report

March 27, 2009

by David Weigelt

The Pew Internet & American Life Project has released the 2009 version of its Generations Online report. As we suggest in our book Dot Boom, older generations are generally following suit with younger adults. Pew states, “Much as we watch demographic and age groups move up in degrees of access on our thermometers, we can probably expect to see these bars become more level as time goes on.”

A few takeaways include:

  • 70-75 year olds make up fastest growing segment of online users
  • Email most popular online activity for adults 64+ while email usage is waning for younger adults

Read the rest of this entry »


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