Join Immersion Active in California

April 4, 2011

Immersion Active’s David Weigelt will be packing his bags and heading out to sunny San Francisco the week of April 26th to attend the 2011 Aging in America Conference. Between visits to Tommy Toys (his favorite Chinese restaurant), you’ll find David presenting on the topic of Engaging Family Caregivers via the Social Web. In addition, David hopes you’ll join him at Mary Furlong’s What’s Next Boomer Summit. Mary’s event is held before and after ASA’s event and is a must attend for anyone looking to doing business in the boomer marketplace.  If you’d like to attend and save a few dollars, Mary has been kind enough to extend a 20% discount to Silver Tsunami readers. Just enter the code wnia11. To learn more and register online, visit: See you there!


Have we reached a new tipping point?

March 28, 2011

By Kathi Scharf

Last Monday my 65-year old mother called and calmly told me that she and my father were suing me for breaking up their marriage.

Dumbfounded, I cautiously asked “Why?”, at which point she told me that they had stayed up all night playing with the new iPads we had given them that weekend for their birthdays.

Laughing, she went on to share all the apps she’d installed, like CNN, QVC, Angry Birds, and four different poker apps, just to mention a few. This, from a woman who has a brand new laptop but still struggles to regularly find her Gmail account! Read the rest of this entry »

A note from David on the tragedy in Japan and our own “tsunami”

March 15, 2011

By David Weigelt

It’s 2 am and I can’t sleep. Upon leaving work yesterday, Immersion Active’s social media guru, Ross Hollebon, suggested that I might want to address the inconvenient truth about the name of our weekly ebrief, Silver Tsunami, in light of the tragedy still unfolding in Japan.

But that’s not what has me awake.  I’m up because my phone has been vibrating throughout the night with updates and information from various colleagues from around the globe. Each time, I’m hopeful that I’ll see an update from Immersion Active’s friends, Hiro Murata and Florian Kohlbacher, in Japan, but, as of this posting, nothing yet.

So let me take this opportunity to explain the name of our newsletter.  Read the rest of this entry »

Clicks and Pageviews and Bounce Rates — Oh My! Why You Shouldn’t Be Afraid of Analytics

February 28, 2011

by Lisa Bradshaw

lions and tigers and bears oh my

You don't need red, ruby slippers to learn from your numbers.

Good news: web analytics can give you lots of data about what’s going on “behind the curtain” of your website.

The bad news?

Unless that data is translated into business information, all you have is endless counts, percentages, charts, and tables.

Yawn. That can be boring and a little scary at the same time. But it doesn’t need to be. Here’s a quick look at some of the business information you can glean from one of the most basic pieces of analytics data: traffic source. Read the rest of this entry »

Brewing up a Mobile Application Strategy for Baby Boomers

January 17, 2011

By Ross Hollebon

Can the cult of coffee bean aficionados and brewing engineers help interactive developers and designers build a better mobile app for baby boomers? The 55–64 year olds (both trailing edge 18% and leading edge 13%) who make up 31% of the smart phone user base, certainly hope so.

A cup of coffee can be comforting and even necessary for someone starting their day. Some might confess they can’t even get through their day without a caffeine fix or two. Read the rest of this entry »

The Ageless Benefits of YouTube Captions

November 29, 2010

by Chris Boehman

Youtube, the world’s #2 search engine, has a powerful feature that many users don’t take advantage of: captions. Captions make your video available to more people (of all ages) in a lot of surprising ways, and benefit consumers and content creators alike. First, the obvious one: Read the rest of this entry »

Moving Beyond the Coupon: Boomers Need More Than Bargains

November 5, 2010

by Jonathan Boehman

Deal sites. Discount sites. Clearance sites. Coupons, Groupons, and Gray Poupon–oh my.

Groupon's site has spawned a slew of copycatsDon’t get me wrong–deals and coupons can be great. And they’re a hot tactic for us online marketers right now because they lie at the intersection of the consumer’s painful awareness of the poor economy, the explosion of the social graph, and location-based services. But to just implement the tactic blindly–it’s a rookie mistake a lot of companies are making as they seek the holy grail of better user engagement.

These tactics can be a key piece of the puzzle, but they need to be built onto a solid strategic foundation. Read the rest of this entry »

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