Immersion Active’s David Weigelt will be packing his bags and heading out to sunny San Francisco the week of April 26th to attend the 2011 Aging in America Conference. Between visits to Tommy Toys (his favorite Chinese restaurant), you’ll find David presenting on the topic of Engaging Family Caregivers via the Social Web. In addition, David hopes you’ll join him at Mary Furlong’s What’s Next Boomer Summit. Mary’s event is held before and after ASA’s event and is a must attend for anyone looking to doing business in the boomer marketplace. If you’d like to attend and save a few dollars, Mary has been kind enough to extend a 20% discount to Silver Tsunami readers. Just enter the code wnia11. To learn more and register online, visit: http://www.boomersummit.com/ See you there!
By David Weigelt
It’s 2 am and I can’t sleep. Upon leaving work yesterday, Immersion Active’s social media guru, Ross Hollebon, suggested that I might want to address the inconvenient truth about the name of our weekly ebrief, Silver Tsunami, in light of the tragedy still unfolding in Japan.
But that’s not what has me awake. I’m up because my phone has been vibrating throughout the night with updates and information from various colleagues from around the globe. Each time, I’m hopeful that I’ll see an update from Immersion Active’s friends, Hiro Murata and Florian Kohlbacher, in Japan, but, as of this posting, nothing yet.
So let me take this opportunity to explain the name of our newsletter. Read the rest of this entry »
by Lisa Bradshaw
Good news: web analytics can give you lots of data about what’s going on “behind the curtain” of your website.
The bad news?
Unless that data is translated into business information, all you have is endless counts, percentages, charts, and tables.
Yawn. That can be boring and a little scary at the same time. But it doesn’t need to be. Here’s a quick look at some of the business information you can glean from one of the most basic pieces of analytics data: traffic source. Read the rest of this entry »
By Ross Hollebon
Can the cult of coffee bean aficionados and brewing engineers help interactive developers and designers build a better mobile app for baby boomers? The 55–64 year olds (both trailing edge 18% and leading edge 13%) who make up 31% of the smart phone user base, certainly hope so.
A cup of coffee can be comforting and even necessary for someone starting their day. Some might confess they can’t even get through their day without a caffeine fix or two. Read the rest of this entry »
by Chris Boehman
Youtube, the world’s #2 search engine, has a powerful feature that many users don’t take advantage of: captions. Captions make your video available to more people (of all ages) in a lot of surprising ways, and benefit consumers and content creators alike. First, the obvious one: Read the rest of this entry »