The Lost Art of Boredom

May 16, 2011

By Lisa S. Burroughs

I’m so bored!

We have all said that a lot as children, right before our parents shooed us outside to play or threatened us with housework to alleviate our condition.

When was the last time you were bored? I can say quite confidently that I have not been bored in years. Is this a good thing? With all the options for constant stimulation available to us, boredom has become an extinct creature that didn’t have a reason to exist in the first place, like that bird that couldn’t fly. Good riddance.

Digital activities like texting, checking your social networks, refreshing your RSS feed, reading email, playing games, and checking in at your current location have the power to fill every second of your day, including those seemingly wasted seconds between other tasks. I’m not going to give you hard statistics on how much time we spend online via our desktops, laptops or mobile devices because we all know it is way too much and it culminates to an overwhelming cacophony of noise and information known as digital overload (DO). Read the rest of this entry »


Nothing More “To Be Determined” for Boomer Social Network

July 2, 2009

by David Weigelt

During the recent boom of websites geared toward baby boomers, TeeBeeDee was an outlier. But much like Barack Obama early in the race for the Democratic presidential nomination, TeeBeeDee embraced its status and ran with it.

TeeBeeDee was founded by Robin Wolander, a former executive vice president of CNET and founder of Parenting magazine. She “had the idea for TeeBeeDee in the best year of my life — when I turned 50. I looked around at my amazing circle of friends and colleagues and thought about how much we learn from each other…And thanks to the Internet, we now have tools that help us learn from each other.”

The money behind TeeBeeDee (~$9 million) was nothing to scoff at. But my feelings on the site, and their recent decision to close their virtual doors, have nothing to do with the money and everything to do with their approach. They got it.

Read the rest of this entry »

Learning From Others’ Mistakes – Is That So Wrong?

May 8, 2008

We recently released a new issue of our newsletter, Mature Interaction, aptly titled “5 Social Media Lessons to Learn from Eons.”

In it, we did just that – outlined what marketers can learn about older consumers’ use of social media from Eons change of its age limit from 50 to 13, and the subsequent user reactions they received. Being supporters of Eons from its inception, we also included a summary of things they’ve done well and concluded with recommendations for what they should have done when changing that membership requirement.

After its release, we received a lot of feedback. We were surprised, however, that we caught a bit of flack, from subtly sarcastic to outright offended, for citing their mistakes. Even Eons (and founder Jeff Taylor emailed us.

Read the rest of this entry »

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