Experience Matters for Presidential Candidates, So Where’s the User Experience?

September 25, 2007

In the last presidential election, one out four voters were members of AARP. And the Iowa caucus rapidly approaching, voters over the age of 50 are proving to be just as important this time around.

According to this Reuter’s article, Iowa’s elderly population is the state’s largest voting constituency and could make or break some presidential hopefuls. (Sen. Hillary Clinton has struggled against Sen. Barack Obama and former Sen. John Edwards in Iowa, yet voters over 60 prefer her by a wide margin.) The Iowa Democratic Party said about 64 percent of those who participated in the 2004 caucus were at least 50 years old.

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