Have we reached a new tipping point?

March 28, 2011

By Kathi Scharf

Last Monday my 65-year old mother called and calmly told me that she and my father were suing me for breaking up their marriage.

Dumbfounded, I cautiously asked “Why?”, at which point she told me that they had stayed up all night playing with the new iPads we had given them that weekend for their birthdays.

Laughing, she went on to share all the apps she’d installed, like CNN, QVC, Angry Birds, and four different poker apps, just to mention a few. This, from a woman who has a brand new laptop but still struggles to regularly find her Gmail account! Read the rest of this entry »


Brewing up a Mobile Application Strategy for Baby Boomers

January 17, 2011

By Ross Hollebon

Can the cult of coffee bean aficionados and brewing engineers help interactive developers and designers build a better mobile app for baby boomers? The 55–64 year olds (both trailing edge 18% and leading edge 13%) who make up 31% of the smart phone user base, certainly hope so.

A cup of coffee can be comforting and even necessary for someone starting their day. Some might confess they can’t even get through their day without a caffeine fix or two. Read the rest of this entry »


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