by Lisa Bradshaw
Good news: web analytics can give you lots of data about what’s going on “behind the curtain” of your website.
The bad news?
Unless that data is translated into business information, all you have is endless counts, percentages, charts, and tables.
Yawn. That can be boring and a little scary at the same time. But it doesn’t need to be. Here’s a quick look at some of the business information you can glean from one of the most basic pieces of analytics data: traffic source. Read the rest of this entry »