Clicks and Pageviews and Bounce Rates — Oh My! Why You Shouldn’t Be Afraid of Analytics

February 28, 2011

by Lisa Bradshaw

lions and tigers and bears oh my

You don't need red, ruby slippers to learn from your numbers.

Good news: web analytics can give you lots of data about what’s going on “behind the curtain” of your website.

The bad news?

Unless that data is translated into business information, all you have is endless counts, percentages, charts, and tables.

Yawn. That can be boring and a little scary at the same time. But it doesn’t need to be. Here’s a quick look at some of the business information you can glean from one of the most basic pieces of analytics data: traffic source. Read the rest of this entry »


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