Brewing up a Mobile Application Strategy for Baby Boomers

January 17, 2011

By Ross Hollebon

Can the cult of coffee bean aficionados and brewing engineers help interactive developers and designers build a better mobile app for baby boomers? The 55–64 year olds (both trailing edge 18% and leading edge 13%) who make up 31% of the smart phone user base, certainly hope so.

A cup of coffee can be comforting and even necessary for someone starting their day. Some might confess they can’t even get through their day without a caffeine fix or two. Read the rest of this entry »


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