The Ageless Benefits of YouTube Captions

November 29, 2010

by Chris Boehman

Youtube, the world’s #2 search engine, has a powerful feature that many users don’t take advantage of: captions. Captions make your video available to more people (of all ages) in a lot of surprising ways, and benefit consumers and content creators alike. First, the obvious one: Read the rest of this entry »


Moving Beyond the Coupon: Boomers Need More Than Bargains

November 5, 2010

by Jonathan Boehman

Deal sites. Discount sites. Clearance sites. Coupons, Groupons, and Gray Poupon–oh my.

Groupon's site has spawned a slew of copycatsDon’t get me wrong–deals and coupons can be great. And they’re a hot tactic for us online marketers right now because they lie at the intersection of the consumer’s painful awareness of the poor economy, the explosion of the social graph, and location-based services. But to just implement the tactic blindly–it’s a rookie mistake a lot of companies are making as they seek the holy grail of better user engagement.

These tactics can be a key piece of the puzzle, but they need to be built onto a solid strategic foundation. Read the rest of this entry »


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