eMarketer: Seniors Didn’t Catch the Wave

July 10, 2009

by David Weigelt

eMarketer released an article today titled “Few Senior Surfers Sighted.” “Not Internet-addicted?” That’s an interesting perspective. I don’t mean to suggest that seniors are “addicted” to using the Internet, but what this article infers is a bit of a stretch. The first element that piqued my interest is that it’s based on research from the Pew Research Center. Just six months ago, Pew published a pretty comprehensive study, titled Generations Online, indicating exactly the opposite of what eMarketer proposes: Seniors are responsible for the “biggest increase in internet use since 2005…While just over one-fourth (26%) of 70 to 75 year olds were online in 2005, 45% of that age group is currently online.”

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Nothing More “To Be Determined” for Boomer Social Network

July 2, 2009

by David Weigelt

During the recent boom of websites geared toward baby boomers, TeeBeeDee was an outlier. But much like Barack Obama early in the race for the Democratic presidential nomination, TeeBeeDee embraced its status and ran with it.

TeeBeeDee was founded by Robin Wolander, a former executive vice president of CNET and founder of Parenting magazine. She “had the idea for TeeBeeDee in the best year of my life — when I turned 50. I looked around at my amazing circle of friends and colleagues and thought about how much we learn from each other…And thanks to the Internet, we now have tools that help us learn from each other.”

The money behind TeeBeeDee (~$9 million) was nothing to scoff at. But my feelings on the site, and their recent decision to close their virtual doors, have nothing to do with the money and everything to do with their approach. They got it.

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