Analyzing the Hype Around Hopper

October 3, 2007

He’s not hitting the road on a Harley, channeling a sociopathic criminal, or threatening Keanu and Sandra with a bomb on a bus. Rather, Dennis Hopper’s encouraging baby boomers to see an Ameriprise financial adviser.

Since it spun off from American Express, Ameriprise has targeted affluent baby boomers, whom they feel are headed into retirement without a solid financial plan. And according to an article from the Minneapolis-St. Paul Star Tribune, Ameriprise launched a new series of ads, accompanied by Web spots, last month featuring the 71-year-old Hopper.

Concluding that Hopper has received “mixed reviews” is a gross understatement.

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