A new study of 502 U.S. baby boomers, titled “B2F Connections,” found that boomers serve as important information sources for fellow boomers when making purchasing decisions. Read complete article.
The study, conducted by Weber Shandwick, said that most boomer to friend conversations and word-of-mouth recommendations are very personal in nature and rich with personal opinion. So you’d think that no topic would be off-limits. Au contraire, as boomers follow a strict “code of silence” when it comes to financial services.
Contrary indeed, since they are the ones that seem to need it the most.