Let’s Get Reacquainted, Mr. Boomer

July 30, 2012

By Gina Pagliaro

Our team collaborated with AdAge last month to discuss methods for understanding the male baby boomer (Dudes to Dads: U.S. Men’s Attitudes Toward Life, Family, Work, available for $249.00 from Ad Age Insights). And, although we approach mature markets from a behavioral perspective – monitoring the seasons of human life – we had to face a realization. Boomer males fly under the marketing research radar unlike the well-explored and developed persona of the female boomer. Newsflash, our male protagonist no longer maintains the outlook of the heavy-handed, breadwinner from the 1950s.

Who is the boomer male today?

Who is the boomer male today? Pictured: Jon Hamm as Don Draper in AMC’s Mad Men. (Image © American Movie Classics Company LLC)

This clearly isn’t a novel statement. We all know that women and men are taking on different societal roles. But as marketers, are we really considering these evolving characteristics, due to the changing zeitgeist, in our communications efforts? Read the rest of this entry »


Responsive Handling, Not Just for Cars Anymore.

December 12, 2011

By Claire Urban

As a driver of a Jeep Wrangler, I have driven on and off pavement, over dirt hills and ditches, through deep mud, water and snow. I have even driven over a bridge made of two logs to cross a creek with the guiding direction of Trail Guides. I have learned to adjust my driving skills to the road that lies ahead. The same flexibility is required in web design, where the trend of mobile Internet access through smart phones and a variety of other devices is changing the way web sites are driven. The average web surfer looking for the latest news, media or Facebook updates gives little thought to the development of the web site he/she’s visiting. However, as a Senior Interface Designer, I needed to take care just as I do when heading on to a new trail head.

Trends in Mobile Design

When it comes to design, there are two sides to the mobile Internet coin: device-driven design on one side and responsive web design on the other. Read the rest of this entry »

Be Afraid. Be Very Afraid.

October 31, 2011

By Jean Radish

(Also known as: Social Media Comes to Project Management)

When I was a kid, the best part of Halloween was sitting on the living room floor with my older brother and 2 younger sisters, our treasure pile of candy from the evening’s haul spread out in front of each of us, bargaining and trading for our individual favorite candy. Now of course we each had a stash not included in the big trade…oh, wait, maybe I was the only one who did that…well, let’s come back to this in a bit.

Since that time, I’ve grown up, don’t really do the Halloween costume thing, still have (and eat) my favorite candy (sharing most of the time). I’ve become a project manager in an internet marketing agency, and…oh yeah…I am a baby boomer. Barely a baby boomer, but a boomer just the same.
It’s the Halloween season and these memories of Trick or Treat have me thinking about how social media tools are the new treats of project management, and in fact, there’s really nothing to be afraid of. Read the rest of this entry »

What Steve Jobs taught me about “old” people and product development

September 12, 2011

By David Weigelt

With the formal resignation of Steve Jobs, quite a few stories are coming out of the woodwork about Apple’s iconic CEO. One of my favorite stories takes place early in Steve’s rise to stardom when he attended the birthday of a 9-year old celebrity. Steve’s gift to the young man was, what else, a Macintosh computer. As the story goes, Steve pulled the boy aside during the party to personally watch him open the gift. As he was showing the boy how to use his new computer, two “older” gentlemen came up behind them and starting oohing and ahhing. The two gentlemen, clearly impressed with what they saw as a work of art, started asking Steve questions for which he quickly dismissed them and returned his attention to the young boy. As it turns out, the two “older” gentlemen were Andy Warhol and Keith Haring. At the end of the night, Steve continued working with the young man long after the other guests had left. Later, when asked by a reporter why he was so much happier with the boy than the two famous artists, Steve’s response was, “Older people sit down and ask, ‘What is it?’ but the boy asks, ‘What can I do with it?”

Steve’s reply could easily lead you to believe that the billionaire boomer is ageist – and you may be right. But as we’re about to learn in Steve’s first authorized biography, Mr. Jobs is a complex man.

My personal Steve story takes place about two years ago Read the rest of this entry »

What Google+ Means for 50+

August 4, 2011

By Michael Epps Utley

Google+ has been invitation-only so far, but growth has been astounding. It has reached 20 million users in 24 days compared to 1,035 days for Twitter and 1,152 for Facebook. It offers new features such as Circles and Hangouts, which seem to be more intuitive for many managing different areas of life.

 [Source: https://plus.google.com/112418301618963883780/posts]

For those serving the 50+ markets, this new entry raises questions. Is Google+ going to replace Facebook, which boomers and seniors have been adopting in great numbers over the past couple of years? And how can I do social media well if it is always going to be a moving target? Read the rest of this entry »

Bigger Than Me: Social Cause Marketing and Boomers

June 20, 2011

By Joe Ford

Summer isn’t complete without our family’s annual pilgrimage to Hershey Park.  This year while watching the kids enjoying the timeless Scrambler, it’s perhaps time for a lighter reflection on brands that are “doing well by doing good.”

How a visit to an amusement park triggers these kind of ponderous thoughts I’ll never know, but let’s just blame it on the Dippin’ Dots.   As we all mature, it seems there is a renewed interest among all generations (but even more markedly, among the 50+ contingent) in connecting with initiatives and brands that have purpose, and some intangible quality that I can loosely call “warmth.”  Have you noticed it in the air? Read the rest of this entry »

The Lost Art of Boredom

May 16, 2011

By Lisa S. Burroughs

I’m so bored!

We have all said that a lot as children, right before our parents shooed us outside to play or threatened us with housework to alleviate our condition.

When was the last time you were bored? I can say quite confidently that I have not been bored in years. Is this a good thing? With all the options for constant stimulation available to us, boredom has become an extinct creature that didn’t have a reason to exist in the first place, like that bird that couldn’t fly. Good riddance.

Digital activities like texting, checking your social networks, refreshing your RSS feed, reading email, playing games, and checking in at your current location have the power to fill every second of your day, including those seemingly wasted seconds between other tasks. I’m not going to give you hard statistics on how much time we spend online via our desktops, laptops or mobile devices because we all know it is way too much and it culminates to an overwhelming cacophony of noise and information known as digital overload (DO). Read the rest of this entry »

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